I love having “ooh, I remember that” moments. The memory of something long forgotten hits me like a tidal wave and brings out my inner child. And one thing that took me back to days gone by was a commercial I stumbled across for Terry’s Pyramint. They may be better known for their Chocolate Orange – which thankfully is still in production and I’ve just remembered I have one tucked away for later – but back in the 1980s, Terry launched the Pyramint. Resembling an Egyptian pyramid – hence the name- it was made with dark chocolate and the hollow pyramid was then filled with a mint flavoured fondant, similar to that in an After Eight mint. It was also available in the form of chocolate bars containing pyramid segments.
Even though I remember Pyramints – and I instantly remembered the television commercial when I saw it again – I cannot recall the taste of Pyramint which is a great pity. I do remember, when learning about the ancient Egyptians at infant school, that they built things called Pyramints – just like the chocolates! The pyramid shape is quite unusual for a chocolate and as far as I can recall, I haven’t seen a pyramid shaped chocolate since Pyramint.
Pyramint was most definitely a unique concept and there wasn’t anything remotely like it around at the time of production. Researching the origins of Pyramint showed that Terry’s had noticed that there was a demand for fondant filled chocolate eggs which were a hit especially at Easter. But Terry’s wanted to produce a non-seasonal filled chocolate so came up with the pyramid shape idea.
Terry’s discontinued Pyramint just before the 1990s which is such a shame, at least for me because mint and chocolate is one of my favourite flavour combinations. I also loved the pretty green packaging which was quite unique. The small pyramid shaped cardboard box, featured the design of chocolate coloured palm tree silhouettes against a deep green background. One side of the of the pyramid would open for the chocolate to slide out. Those I spoke to who remember Pyramint also recalled the fabulous minty aroma as the box was open and how thick the chocolate walls of the Pyramint were.
Apparently, despite being quite successful on launch, Pyramints didn’t last very long in shops and quickly disappeared due to being quite expensive (between fifty to seventy pence) and they were not easy to eat due to it’s unusual shape. It was not unheard of to end up with a faceful of minty goo!
However, I really would love to see this unusual chocolate back on store shelves. Maybe I should go on a mission to convince Terry’s to relaunch Pyramint.
Come on Terry’s – bring back Pyramint! I would buy them for sure!