I’ve seen many television adverts for Terry’s Chocolate Orange over the years (It’s not Terry’s; it’s mine) but one from my childhood – with which I have since become reacquainted – is definitely my favourite. It’s an absolute classic! I was very young when this first appeared on our screens in the early 1980s but I remembered it instantly.
This witty advert was first shown in the 1980s and clearly took it’s inspiration from the Indiana Jones films which were a big hit during that decade. Viewers see a wife going out with her friends whilst leaving her husband, George, home alone. The wife’s friend even asks if it’s OK to leave George alone in the house with the Chocolate Orange to which the wife replies that it’s quite safe – while George is peering out through the window.
Once his wife and her companions are out of sight, George goes in search of the Chocolate Orange and discovers that it is hidden in a cave. Much like a comic version of the character Indiana Jones, George has to dodge spears, go over a pit and finds the Chocolate Orange on a pedestal. Just as he thinks he’s home and dry, a giant rock rolls towards him. Even now it’s quite amusing.
The late John Ringham played the reluctant hero in the advert and he was already a big name in the 1970s and 1980s due to his numerous appearances in many of the era’s popular shows including Z Cars; Are You Being Served; Up Pompeii; Birds Of A feather; The Bill and Juliet Bravo. He was best remembered for his long running role as Norman Warrender in Just Good Friends but Ringham continued to be a very popular and much loved actor right up until his passing in 2008.
There have been many television adverts for Terry’s Chocolate Orange over the years with some of the most popular featuring the lovely Dawn French in the late 1990s. But the Indiana Jones style advert for Chocolate Orange was equally popular in its time and its effectiveness is evident in the fact that even today it is well remembered and loved. The slogan for Terry’s Chocolate Orange has changed many times over the years and Terry’s have always done a great job with their taglines but back then it was ‘How safe is Yours?’
A very entertaining advert. A great shame they don’t make ads like that any more.