I often stumble across things from my childhood years which not only have I forgotten about but now that I’ve rediscovered them, I can’t believe I ever forgot them in the first place! I often get asked why I started this blog and here’s the reason why: I love unearthing things from my forgotten past and the excited buzz I get from it as I go, “ooh! I remember that!” And from some of the comments I’ve received, I know that I’m not the only one. Good old fashioned nostalgia – you just can’t beat it!
So I could hardly contain my excitement when I came across the television commercials for cream cakes from the 1980s (though they began in the 1970s but I won’t remember those) which had the ‘naughty but nice!’ slogan. I remember seeing these on television when I was very young – during a time when television ads were as entertaining as the actual television shows themselves! Watching them again, many, many years later, it seemed to me initially as though they were advertising cream cakes in general and not cream cakes by a particular brand. What they were actually doing was advertising dairy – and the ideology that it was OK to treat yourself to something wickedly calorific every now and again.
Back in the 1970s and 1980s there was a television and press advertisement campaign of which cream cakes were the subject. This ad campaign was sponsored by The National Dairy Council in association with the now defunct Milk Marketing Board. I was also surprised to learn that the ‘naughty but nice!’ slogan was coined by a humble, little known, young copywriter named Salman Rushdie!
The television commercials featured a host of the day’s well known stars including Larry Grayson, Les Dawson and the ever popular Barbara Windsor. As much as I am in favour of healthy eating which is very much the consensus in the twenty first century, I think it’s so deliciously refreshing to come across a campaign telling the public that it’s all right to indulge yourself every once in a while. I remembered the advert featuring Barbara Windsor especially well which surprised me a great deal as I was only little back then – well even more little than I am now! It brought back a lot of memories – not to mention hunger pains so I will be off to track down some yummy – or naughty but nice I should say – cream cakes!